There are real and metaphorical wars in this world that need able bodied men and women to stand up and take up their arms against the various forms of tyranny of injustices that befall us every day.

Trink, being the market leader that it is, has been hard at work to fight for something that would not only improve customer relations, but also employee/employer relations:

Adding empathy awareness within the workplace and customer interaction.

Trink’s Managing Director, Colin Smith wrote a well detailed report on the effects and benefits of treating people like people and not like a number in the work environment. You can read it here

Trink’s approach on Empathy Awareness has added to its success since its inception in 2006.

It’s just another way in which Trink leads the way…. and we like it that way.